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Sedan · Electric · 6 versions · owner report
Ranked #4 of 8 luxury full-size cars on owner data, price and fuel economy
Power
0–62 mph (0–100 km/h)
Top speed (250 km/h)
Combined, EPA 2027
Our take, from owner reports
Mixed sentiment with a clear divide between strong appreciation for its luxury, technology, and driving experience, and significant criticism regarding its styling, market reception, and specific reliability concerns.
4 problems reported (2 very frequent, 1 recurrent, 1 isolated) · medium confidence
Described as a "monumental flop," leading to deep discounts and high inventory.
Specifically the front-end design and large grilles are frequently called "hideous" and a turn-off.
Isolated reports of a transmission failure at 14,000 miles and an engine replacement at 32,000 miles on a 2023 model. Broader concerns about "electrical issues down the road" and "overengineering" in the i7 are mentioned.
Mentioned in a comparative argument (3 recalls for the i7 vs. 1 for a competitor).
Insufficient owner data available to designate a specific best version. Commentary mentions the i7 M60 performance variant and the availability of an executive package with a large rear screen, but no consensus on a preferred trim emerges from the data.
Owners compare it most often with the Mercedes-Benz EQS, Mercedes-Benz S-Class, Lucid Air, Porsche Taycan and Genesis GV80.
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Mixed sentiment with a clear divide between strong appreciation for its luxury, technology, and driving experience, and significant criticism regarding its styling, market reception, and specific reliability concerns. The vehicle is consistently praised as a "luxury powerhouse" with an incredible, comfortable, and spacious interior, excellent sound systems, and a surprisingly capable and smooth driving dynamic that isolates occupants from road imperfections. However, it is frequently described as a "monumental flop" in terms of sales, leading to massive depreciation and deep discounts on new and used models. Styling, particularly the front-end design, is a very frequent point of criticism, with many owners and commentators finding it "hideous." While the driving experience and interior are highly regarded, there are recurrent mentions of electrical issues and specific, severe mechanical failures in isolated reports.
Positioned as a more traditional, luxurious, and better-built alternative to the Mercedes-Benz EQS, which is noted as "not quite an S-Class." It is seen as offering superior interior ambiance, technology, and a more conventional luxury feel compared to the more avant-garde EQS and the minimalist Tesla Model S. The Lucid Air is acknowledged as a superior handling vehicle, while the i7 is favored for its more gimmicky and feature-rich interior. Compared to the Porsche Taycan, the i7 is viewed as a plush limousine rather than a sports sedan. It is considered a direct competitor to flagship luxury sedans like the S-Class but in electric form.
Insufficient owner data available. No specific configurations are repeatedly recommended, though one comment suggests the Executive Package for its large rear screen, albeit with the note that it is a "massive compromise."
Considered suitable for buyers seeking a top-tier electric luxury sedan with a focus on interior comfort, technology, and isolation. Strongly recommended for purchase used or with significant discounts due to steep depreciation; new transaction prices are reported far below MSRP through aggressive leasing and dealer negotiations. Not recommended for buyers concerned with exterior styling or those seeking a sporty, engaging driving experience. An extended warranty is suggested by multiple sources due to potential electrical and reliability concerns. Prospective buyers familiar with other BMW EVs (like the iX) may find the technology and brand experience familiar.
This context heavily influences the perceived value proposition. The driving character is noted as a philosophical shift for BMW, moving towards a "magic carpet" ride focused on isolation and lounge-like comfort, drawing comparisons to classic French luxury cars rather than traditional German driver-oriented dynamics. Analysis based on approximately 15 substantive owner discussions and comparisons.
Owner insights per generation and US complaint/recall records (NHTSA).
2025 · electronic stability control (esc)campaign 24V104000
BMW of North America, LLC. (BMW) is recalling certain 2023-2025 BMW, MINI, and Rolls-Royce vehicles. Please see the recall report for a complete list of models and model years. The integrated brake (IB) system may malfunction and result in a loss of power brake assist or cause the Antilock Brake (ABS) and Dynamic Stability Control (DSC) systems to not function properly.
2025 · service brakes, hydraulic:power assist:electric:control modulecampaign 26V422000
BMW of North America, LLC (BMW) is recalling certain 2025 Mini Cooper S, Mini Countryman S All4, X2, 2024 Rolls-Royce Spectre, 2023-2025 i7, 7 Series, X7, 2024-2025 i5, 5 Series, 2023-2024 XM, X1, 2024-2025 X6, and X5 vehicles. The integrated brake (IB) system may malfunction and result in a loss of power brake assist or cause the Antilock Brake (ABS) and Dynamic Stability Control (DSC) systems to not function properly.
2024 · electrical system:adas:driver monitoring:camera/sensorcampaign 23V700000
BMW of North America, LLC (BMW) is recalling certain 2023-2024 740i, 740i xDrive, 760i xDrive, i7 eDrive50, i7 xDrive60, i7 M70, 2024 750e xDrive, 530i, 530i xDrive, i5 eDrive40, and i5 M60 vehicles. The ground connection to the steering wheel may not have been attached correctly, resulting in an inoperative hands-on detection system.
2024 · electronic stability control (esc)campaign 24V104000
BMW of North America, LLC. (BMW) is recalling certain 2023-2025 BMW, MINI, and Rolls-Royce vehicles. Please see the recall report for a complete list of models and model years. The integrated brake (IB) system may malfunction and result in a loss of power brake assist or cause the Antilock Brake (ABS) and Dynamic Stability Control (DSC) systems to not function properly.
2024 · electronic stability control (esc):control modulecampaign 24V697000
BMW of North America (BMW) is recalling certain 2023-2024 X1, 2024-2025 X5, 2025 X6, 2023-2025 X7, 740i, 760i, 2024 XM, 530i, 540i, i7, 750e, X2, 2024-2025 i5, 2024 Rolls Royce Spectre, 2025 MINI Countryman S ALL4, JCW Countryman ALL4, and 2025 MINI Hardtop 2 Door (Cooper, Cooper S) vehicles. Please refer to the recall report for the complete list of models. The welds in the servomotor of the integrated brake control module may break, causing a loss of power brake assist and rear brake function. In addition, the Antilock Brake System (ABS) and Dynamic Stability Control (DSC) system may not function.
2024 · electrical system:propulsion system:traction motor:controller:softwarecampaign 25V395000
BMW of North America, LLC (BMW) is recalling certain 2022-2025 i4, 2022-2024 IX, 2023-2024 I7, and 2024 I5 vehicles. The electric drive motor software may shut down the high-voltage system, causing a loss of drive power.
2024 · electrical system:propulsion system:traction batterycampaign 25V470000
BMW of North America, LLC (BMW) is recalling certain 2022-2025 IX, 2023-2024 I7, and 2022-2023 i4 vehicles. The high-voltage battery cell modules may not have been assembled properly, resulting in stress on the module frame and possible module failure.
2024 · service brakes, hydraulic:power assist:electric:control modulecampaign 26V422000
BMW of North America, LLC (BMW) is recalling certain 2025 Mini Cooper S, Mini Countryman S All4, X2, 2024 Rolls-Royce Spectre, 2023-2025 i7, 7 Series, X7, 2024-2025 i5, 5 Series, 2023-2024 XM, X1, 2024-2025 X6, and X5 vehicles. The integrated brake (IB) system may malfunction and result in a loss of power brake assist or cause the Antilock Brake (ABS) and Dynamic Stability Control (DSC) systems to not function properly.
2023 · electrical systemcampaign 22V860000
BMW of North America, LLC (BMW) is recalling certain 2023 BMW 740i, 760i xDrive, and i7 xDrive60 vehicles. The telematics control unit may not transmit the vehicle location information to emergency responders.
2023 · electrical system:propulsion system:traction battery thermal:management:softwarecampaign 22V944000
BMW of North America, LLC (BMW) is recalling certain 2022-2023 iX xDrive40, iX xDrive50, iX M60, i4 eDrive35, i4 eDrive40, i4 M50, and 2023 i7 xDrive60 vehicles. The high voltage battery electronic control unit (ECU) software may cause an interruption of electrical power.
2023 · air bagscampaign 23V050000
BMW of North America, LLC (BMW) is recalling certain 2023 760i xDrive and i7 xDrive60 vehicles equipped with the Executive Lounge Seating Package. In certain seat monitoring conditions, the front passenger seat electronic control unit (ECU) software may not recognize the seat position, and disable the front passenger air bag, knee air bag, and active headrest.
2023 · seatscampaign 23V414000
BMW of North America, LLC (BMW) is recalling certain 2023 740i, 760i xDrive, and i7 xDrive60 vehicles. The front seat length adjustment system may not have been welded properly.
2023 · electrical systemcampaign 23V479000
BMW of North America, LLC (BMW) is recalling certain 2023 740i, 760i xDrive and i7 xDrive60 vehicles equipped with an Interaction Bar. The Interaction Bar, located on the dashboard, may not activate the windshield defrosting/defogging system and/or the hazard warning lights. In addition, those control buttons may not illuminate when pressed. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 103, "Windshield Defrosting and Defogging Systems", and 108, "Lamps, Reflective Devices, and Associated Equipment."
2023 · visibility/wipercampaign 23V644000
BMW of North America, LLC (BMW) is recalling certain 2023 740i, 760i xDrive and i7 xDrive60 vehicles. The windshield wipers may fail during certain weather conditions.
2023 · electrical system:adas:driver monitoring:camera/sensorcampaign 23V700000
BMW of North America, LLC (BMW) is recalling certain 2023-2024 740i, 740i xDrive, 760i xDrive, i7 eDrive50, i7 xDrive60, i7 M70, 2024 750e xDrive, 530i, 530i xDrive, i5 eDrive40, and i5 M60 vehicles. The ground connection to the steering wheel may not have been attached correctly, resulting in an inoperative hands-on detection system.
4 older recalls not shown. Check nhtsa.gov with your VIN for the full history.
Enthusiast code: G70
M70 112.4 kWh xDrive
Electric · 680 hp · AWD · automatic
Built 2026